Privacy Policy

1. Information We Collect

Information You Provide Directly

When you use our contact form, request a home valuation, or otherwise communicate with us, we may collect:

• Full name
• Email address
• Phone number (optional)
• Message or inquiry details
• SMS consent status (whether you opted in to receive text messages)

Information Collected Through Property Search Tools

Our website uses RealScout, a third-party real estate search platform, to power property search and home valuation features. When you use these tools, RealScout may collect information such as your search criteria, saved searches, property views, and contact details you provide within those widgets. RealScout's collection and use of your data is governed by RealScout's Privacy Policy. We encourage you to review it.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect:

• Device and browser information (browser type, operating system, device identifiers)
• IP address and approximate location
• Pages visited, time spent, and navigation patterns
• Referring website or search terms

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide real estate services
• Connect you with our agents and follow up on your real estate needs
• Send property listings, market updates, and other real estate-related communications you have requested
• Send SMS text messages when you have explicitly opted in (see Section 3)
• Improve our website and services
• Comply with applicable laws and regulations
• Detect and prevent fraud or misuse of our services

3. SMS Communications — Your Privacy Rights

SMS Consent Is Optional

Providing your phone number and consenting to receive SMS messages is entirely optional. You are not required to opt in to SMS communications to submit our contact form, request a home valuation, search for properties, or receive real estate services from America First Real Estate.

When We Send SMS Messages

We send SMS text messages only to individuals who have explicitly checked the SMS consent box on our contact form. By opting in, you agree to receive real estate-related text messages from America First Real Estate, which may include:

• Property listing updates and alerts
• Home valuation information
• Appointment reminders and follow-ups
• General real estate service updates

Message frequency varies. Message and data rates may apply.

How We Use Your Phone Number for SMS

Phone numbers collected for SMS messaging purposes are used solely to deliver the messages described above. We do not sell, rent, or share your phone number or SMS consent status with third parties or affiliates for their own marketing purposes.

Service Providers

We may use third-party service providers to help us deliver SMS messages on our behalf. These providers are contractually required to use your information only to deliver messages as directed by us and are not permitted to use it for their own marketing.

How to Opt Out

You may opt out of SMS messages at any time by replying STOP to any message you receive from us. You may also reply HELP for assistance. After opting out, you will no longer receive SMS messages from us unless you opt in again. Opting out of SMS does not affect your ability to receive real estate services or other communications from us.

4. How We Share Your Information

Our CRM and Follow-Up System

When you submit our contact form, your information — including your name, email address, phone number, message, and SMS consent status — is transmitted to Follow Up Boss, a customer relationship management (CRM) platform we use to manage client communications. Follow Up Boss stores and processes this data on our behalf. Their use of your data is governed by Follow Up Boss's Privacy Policy.

Service Providers

We share information with trusted third-party service providers who assist us in operating our website and delivering our services, including:

• RealScout — property search and home valuation tools
• Follow Up Boss — CRM and lead management
• Email delivery providers — for sending notification and confirmation emails

These providers are authorized to use your information only as necessary to provide services to us.

Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

What We Do Not Do

• We do not sell your personal information to third parties.
• We do not share your SMS consent or phone number with third parties or affiliates for their own marketing purposes.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:

• Encrypted transmission of data (HTTPS/TLS)
• Secure, access-controlled storage of contact form submissions
• API key authentication for all third-party integrations

Please note: No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and collect usage data. Cookies are small text files stored on your device.

Types of Cookies We Use

• Essential cookies — required for the website to function properly
• Analytics cookies — help us understand how visitors use our site
• Advertising cookies — may be used by third-party advertising partners to show relevant ads

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. Note that disabling cookies may affect the functionality of certain parts of our website.

7. Third-Party Links and Services

Our website contains links to third-party websites and embeds third-party tools (including RealScout property search widgets). We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites or services you access through our website.

8. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including:

• Access — the right to request a copy of the personal information we hold about you
• Correction — the right to request that we correct inaccurate information
• Deletion — the right to request that we delete your personal information, subject to certain exceptions
• Opt-out of SMS — reply STOP to any text message we send you
• Opt-out of marketing emails — click the unsubscribe link in any marketing email

To exercise any of these rights, please contact us at team@americafirstre.com.

9. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at team@americafirstre.com and we will take steps to delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

SMS Terms and Conditions

1. We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.
2. You can cancel the SMS service at any time. Just text "STOP". After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
3. If you are experiencing issues with the messaging program, you can reply with the keyword "HELP" for more assistance, or you can get help directly at team@americafirstre.com.
4. Carriers are not liable for delayed or undelivered messages.
5. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
6. If you have any questions regarding privacy, please read our Privacy Policy at https://americafirstre.com/privacy-policy.